June 5, 2016

European Life Magazine

Europe sets the stage for American Apparel

From an exclusive tailor shop in Rome in 1945, two men, Gaetano Savini, a well-connected Roman socialite, and Nazareno Fonticoli, a master tailor trained in Savile Row, combined forces to develop what is notably one of Italy’s most famous designer suit brands. By the 1950’s, Brioni had revolutionized the men’s suit industry. Hollywood royalty – Gary Cooper, Cary Grant, Henry Fonda and John Wayne – all sported fine wool suits made in Italy by Brioni. Runway fashion shows now featured men’s collections; New York was taken by storm. Read more